![]() The point of business accounts on Facebook is to interact with your customers and prospects who are already engaging there. No matter your industry, that couldn't be more true. It's no different than any other part of the airline." JetBlue's manager of customer commitment Laurie Meacham once told me, "We're all about the people, and being on social media is just a natural extension of that. Don't neglect the posts or comments on your page. Don't create more accounts and pages than you need. (Full disclosure: You'll probably already need to have a hefty Facebook ad budget in place to make this happen.) If you'd like to get your global page set up, you need to get in contact with Facebook directly. Second, if you have a huge audience that lives all over the world, you can think about implementing a global page. Instead of creating a page for one segment of your audience, you can just post tailored content to be shown only to them. First, you can take advantage of Facebook's targeting options - you don't need to pay to send updates to certain segments of your audience. Plus, there are lots of other great options for you. You've only got so much time in the day to devote to Facebook - why spread yourself thin just to maintain several pages? ![]() But should you?įor most businesses, we don't recommend it. You can make several pages for your business without the social network even noticing. On the professional side, there are no such restrictions from Facebook. Do you have enough content going up on both to round out your presence? Where do you draw the line between the two? Which account will you show to your friend who works in your industry? Instead of having to delineate between two parts of your life, you should instead take advantage of Facebook's robust privacy settings. The second reason is that, even if it weren't against their terms, having two personal accounts would be a pain to maintain. So if they find out you have two personal accounts, they'll shut them down. The main reason is that Facebook doesn't allow users to have more than one personal account - it's against their Terms of Service. However, there are two reasons why you wouldn't want to have two accounts. As a fix, you might think a second or third account might be a good idea. After that, people will need to follow you which limits the type of engagement they can have with your content. On a more practical note, Facebook does limit personal accounts to 5,000 friends. Let’s be real, you can’t have your great Aunt Debrah commenting on your embarrassing college photos from ten years ago causing them to resurface in people’s timelines. You might think having more than one Facebook account helps you separate your personal life from your work, family, or school life. This advice applies to both your personal and professional activities on Facebook. Before we get to more advanced tips, let's set the record straight: Facebook profiles are meant for people, while Facebook pages are meant for businesses. This may seem elementary, but you'd be surprised by how many people make this mistake. Don't create a profile instead of a page for your business. Here's what not to do.ġ3 Facebook Mistakes to Avoid 1. To help you avoid these pitfalls and operate your Facebook page smoothly, we've listed some of the most common mistakes businesses make with their Facebook marketing. Many mistakes businesses make on Facebook are entirely preventable. How often should you post? When should you post? Why are your images all pixelated, and how can you fix them? Do you really have to respond to that troll? ![]() Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate.īut once you've created your business page, navigating the waters of building a Facebook presence is another matter entirely. These days, most businesses know they need to have a presence on Facebook.
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